Automate · Sequences

Welcome every reader while you write

Sequences greet new readers, deliver your lead magnet the second someone signs up, and warm up your list before a launch — automatically. Set the trigger once, and every reader gets the right emails at the right pace, even when you're deep in the work.

14-day free trial · Every feature on every plan

Sequence — “New reader welcome”
Trigger

Reader joins list

“Free guide” signup form

Email

Deliver the lead magnet

Sent immediately · 78% open rate

wait 2 days
Email

The story behind the work

62% open rate

Condition

Opened the last email?

Yes
Email

Send your best offer

No
Wait

Try again in 4 days

Triggers & branches

Starts on a trigger, adapts to the reader

Kick off a sequence when a reader joins your list, a tag is applied or removed, a custom field updates, or a reader opens or clicks an email. Then shape what happens next with delays and conditions — branch on whether someone opened or clicked, so engaged readers and quiet ones each get the follow-up that fits.

  • Six trigger types: list join, tag applied or removed, custom field updated, email opened, email clicked, and API trigger
  • Multi-step workflows with delays, so emails arrive at a human pace
  • Open and click branches send each reader down the path that matches their behavior
Sequence — “New reader welcome”
Trigger

Reader joins list

“Free guide” signup form

Email

Deliver the lead magnet

Sent immediately · 78% open rate

wait 2 days
Email

The story behind the work

62% open rate

Condition

Opened the last email?

Yes
Email

Send your best offer

No
Wait

Try again in 4 days

Precise targeting

Target exactly who enters a sequence

Pair sequences with smart segmentation to control who gets enrolled. Tag readers by signup source or topic interest, update custom fields from your forms, and let those tags and fields trigger the right sequence — so the people who joined for one thing never get the welcome meant for another.

  • Tag-applied and tag-removed triggers turn your segmentation into enrollment rules
  • Custom-field triggers react the moment reader data changes
  • API triggers enroll readers programmatically from your own tools
Explore smart segmentation
Segment — “Engaged fantasy readers”

Match ALL of the following

Taghasfantasy-readers
Opened any emailin the last90 days

And ANY of the following

Clickedin campaignMidnight Crown launch
Engagement ratingis at least4 of 5

2,847 readers match right now

Save segment
Built for creator workflows

The sequences every engaged audience runs on

From the first hello to the next launch — and full visibility into every enrollment along the way.

New-reader welcome series

Greet every new subscriber with a paced introduction to you and your work — triggered the moment they join your list.

Instant magnet delivery

Deliver your lead magnet automatically the second someone signs up, with follow-ups timed for after they’ve read it.

Launch warm-up

Build anticipation before the big day with a delayed drip that primes your list to act the moment your launch goes live.

Re-engagement

Win back quiet readers with a sequence that branches on opens and clicks, so you only nudge the ones who’ve gone silent.

API triggers

Enroll readers programmatically from your own tools — your store, your site, your scripts — via the API trigger.

Enrollment stats & controls

Track enrollments with per-automation statistics, and pause, resume, activate, or archive any sequence in one click.

My welcome sequence delivers the free guide, introduces what I do, and tags readers by what they click — all while I'm asleep or writing. It's the closest thing I have to a second me.
Marcus WebbNewsletter writer

Set the sequence once. Welcome readers forever.

Sequences are included on every plan — build your first welcome series during the 14-day free trial.

14-day free trial · Unlimited sends on every plan · Cancel anytime